From the category archives:

Advertising

AdWeek Series: Should You Be Advertising Inside Social Games?

by admin September 30, 2010 Advertising

According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for advertisers is that online games on social networks (social games) provide a unique way to reach out to a huge, targeted audience, [...]

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7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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Preempting Search – As Featured on TechCrunch

by Alex Rampell September 3, 2010 Advertising

Editor’s Note: This article was originally published on TechCrunch and can be found here. Google: 65.8% Yahoo: 17.1% Microsoft: 11% Ask: 3.8% AOL: 2.3% (Search Engine Market Share, source: Comscore, August 2010) Outside of a tectonic shift in search results/quality – think how offering 100x more email storage encouraged people to switch webmail companies back in [...]

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Moving Up the Funnel With Transactional Marketing

by admin August 27, 2010 Advertising

Brand marketers know that there are a variety of stages when you can influence consumers’ purchases: Awareness > Consideration > Preference > Purchase Before the Web, TV dominated ad budgets as brands attempted to dominate the “Awareness” stage.  Google shifted these budgets to the “Consideration” stage where ROI could be more easily measured. Google, and [...]

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Featured on TechCrunch: The Rise of Transactional Advertising

by admin March 8, 2010 Advertising

During the last 3 years, Alex Rampell (CEO of TrialPay), has pioneered the concept of transactional advertising by partnering bluechip advertisers with thousands of online merchants. In 2008, Alex foresaw this evolution in e-commerce when he wrote about The End of Brand Advertising. These ideas are now embraced in both theory and application. This exciting [...]

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Are software companies overlooking a valuable strategy for increasing conversions?

by TrialPay August 21, 2009 Advertising

With average industry conversion rates as low as 1-2%, converting free or trial users is a challenge for just about every software company. (And it’s also why Avangate says hammers sell better than software). Many software companies increase conversion rates by streamlining their product pages, sending e-mail campaigns to expired trial users, and implementing creative [...]

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Rethinking Cost-Per-Install (CPI) Advertising

by Lisa Contoyannis July 17, 2009 Advertising

In order to acquire new users, application developers are spending more than ever on advertising. Social network ad spending is expected to reach $1.3 billion by 2010, according to eMarketer. Developers have been turning away from more traditional advertising models, like cost-per-mille (CPM) and cost-per-click (CPC), in favor of cost-per-install (CPI; a developer only pays [...]

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How to ensure high quality customers through CPA advertising

by TrialPay February 27, 2009 Advertising

As I explained in my last post, Cost Per Acquisition (CPA) advertising is the best way to advertise from a risk/reward standpoint. This method produces quality customers on a cost-effective, pay-for-performance basis. But with a little extra effort, advertisers can ensure even higher quality results. Most already know the obvious ways to optimize their ads, [...]

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Super Bowl Ad Spending: Worth the time or a waste of time?

by TrialPay February 3, 2009 Advertising

It’s the most watched television show in America. It presents a rare occasion when viewers actually enjoy watching commercials. And it’s quite possibly the single most expensive advertising move a company can make. In 1967, the cost of a 30-second ad for Super Bowl I was as low as $37,500. Fast-forward 42 years later to [...]

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Get What You Pay For: Why CPA Advertising is the Best

by TrialPay December 31, 2008 Advertising

There are several ways for online marketers to advertise, but from a risk/reward standpoint, Cost Per Acquisition (CPA) beats them all. But before I explain why, let’s first examine other online advertising methods and see what they give you for your money from a customer standpoint. Cost Per Mille (CPM) allows advertisers to pay a [...]

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