From the category archives:

Alternative Payments

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

  • Share/Bookmark
2 comments Read the full article →

AdWeek Series: Should You Be Advertising Inside Social Games?

by admin September 30, 2010 Advertising

According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for advertisers is that online games on social networks (social games) provide a unique way to reach out to a huge, targeted audience, [...]

  • Share/Bookmark
1 comment Read the full article →

7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

  • Share/Bookmark
2 comments Read the full article →

In The Spotlight: IntroWizard Increases Sales by 30%

by admin June 10, 2010 Alternative Payments

TrialPay’s ad-funded payment platform gives its users the ability to increase revenue from their Web site’s current traffic or from within their software applications through the use of TrialPay touchpoints. These touchpoints incentivize traffic to make purchases by offering them an exceptional value – the ability to get a product free – if they try [...]

  • Share/Bookmark
0 comments Read the full article →

New whitepaper: Increasing Sales With Ad-Funded Payments

by admin May 11, 2010 Alternative Payments

Cash, checks, credit cards and debit cards have been the traditional form of payment for decades, but with new goods and services appearing across new channels (Web sites, social networks, mobile, etc.), consumers are looking for new ways to pay. It is the consumer’s demand for convenience, security and value that is the driving force [...]

  • Share/Bookmark
0 comments Read the full article →

Featured on TechCrunch: The Rise of Transactional Advertising

by admin March 8, 2010 Advertising

During the last 3 years, Alex Rampell (CEO of TrialPay), has pioneered the concept of transactional advertising by partnering bluechip advertisers with thousands of online merchants. In 2008, Alex foresaw this evolution in e-commerce when he wrote about The End of Brand Advertising. These ideas are now embraced in both theory and application. This exciting [...]

  • Share/Bookmark
0 comments Read the full article →

Congratulations to Playfish on a Successful Valentine’s Day Campaign

by admin February 25, 2010 Alternative Payments

The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase virtual currency. Only a very, very small group of dedicated social gamers buy currency or goods directly. The larger majority fuel [...]

  • Share/Bookmark
1 comment Read the full article →

Overview of TrialPay’s Top Touchpoints

by admin February 25, 2010 Alternative Payments

TrialPay’s Get It Free program helps thousands of merchants make millions of dollars every year by placing “touchpoints” on their Web site. To see these touchpoints in action, be sure to check out this interactive demo. Our most successful merchants use many of the touchpoints found within the Get It Free toolbox: Top Touchpoints Direct Payment: [...]

  • Share/Bookmark
1 comment Read the full article →

A Lesson Learned from 2009: Shopping Cart Abandonment

by TrialPay January 5, 2010 Alternative Payments

As we begin the New Year, it’s necessary to reflect on the previous year to recognize our successes and shortcomings. While the recent holiday sales boosted e-commerce by 3.6% over last year, there is still room for improvement as we enter 2010. Yes, overall sales did increase, but so did shopping cart abandonment. Shopping cart [...]

  • Share/Bookmark
0 comments Read the full article →

Black Friday and Cyber Monday Fuel Online Holiday Shopping

by TrialPay December 2, 2009 Alternative Payments

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up 5% this year compared to 2008 (Coremetrics reports the increase as high as 13.7%). Not only [...]

  • Share/Bookmark
0 comments Read the full article →

← Previous Entries