From the category archives:

Transactional Advertising

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

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7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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New whitepaper: Increasing Sales With Ad-Funded Payments

by admin May 11, 2010 Alternative Payments

Cash, checks, credit cards and debit cards have been the traditional form of payment for decades, but with new goods and services appearing across new channels (Web sites, social networks, mobile, etc.), consumers are looking for new ways to pay. It is the consumer’s demand for convenience, security and value that is the driving force [...]

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Featured on TechCrunch: The Rise of Transactional Advertising

by admin March 8, 2010 Advertising

During the last 3 years, Alex Rampell (CEO of TrialPay), has pioneered the concept of transactional advertising by partnering bluechip advertisers with thousands of online merchants. In 2008, Alex foresaw this evolution in e-commerce when he wrote about The End of Brand Advertising. These ideas are now embraced in both theory and application. This exciting [...]

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The End of Brand Advertising

by Alex Rampell December 19, 2008 Advertising

Will Free Content Go Down With It? The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that metaphor). Despite the fact that a viewer is always just a “click away” on the Internet, online advertisements command only a fraction of the [...]

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Point of Sale Advertising

by Alex Rampell November 7, 2008 Advertising

I was at Costco a few weeks ago standing at the register with a shopping cart full of items — a new basketball, a Swiffer duster, etc — when I saw something pretty interesting: Costco is selling Starbucks gift cards for 20% off ($100 of gift cards for $79.99). Why would Starbucks do this? Because [...]

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