From the category archives:

Branding

How to Name Your Products, Site or Company

by admin September 16, 2010 Branding

Naming is hard. Often, businesses spend countless hours naming their company, products and sites only to see very little return on their hard work. That doesn’t mean naming is unimportant. Naming will never “make” your product, company or site, but it can “break” it (and hurt your search engine results). Naming is a process that [...]

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Brands Within Games, Brands as Games

by admin September 15, 2010 Branding

People are buzzin’ about the best ways to integrate brands into social and casual games, but why stop there? Why not turn the brand into a game itself? First, let’s take a step back and understand how brands can take advantage of the gaming landscape. What makes a great game? Most successful games embrace two [...]

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The End of Brand Advertising

by Alex Rampell December 19, 2008 Advertising

Will Free Content Go Down With It? The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that metaphor). Despite the fact that a viewer is always just a “click away” on the Internet, online advertisements command only a fraction of the [...]

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Purchase Incentives: Increase Sales and Boost Brand Loyalty

by Lisa Contoyannis October 23, 2008 Branding

When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a small software company, I offered a purchase incentive that allowed several top software companies to [...]

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