How to Name Your Products, Site or Company

Naming is hard. Often, businesses spend countless hours naming their company, products and sites only to see very little return on their hard work. That doesn’t mean naming is unimportant. Naming will never “make” your product, company or site, but … Continue reading


Purchase Incentives: Increase Sales and Boost Brand Loyalty

When software companies launch new products, they often undergo the painful task of offering discounts in order to generate consumer interest—which risks the chance of instant brand degradation. But a few years ago, when I handled e-commerce sales for a … Continue reading