From the category archives:

Coupons

7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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A Lesson Learned from 2009: Shopping Cart Abandonment

by TrialPay January 5, 2010 Alternative Payments

As we begin the New Year, it’s necessary to reflect on the previous year to recognize our successes and shortcomings. While the recent holiday sales boosted e-commerce by 3.6% over last year, there is still room for improvement as we enter 2010. Yes, overall sales did increase, but so did shopping cart abandonment. Shopping cart [...]

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Reassessing Online Coupon Distribution

by TrialPay May 28, 2009 Coupons

Even though coupons can significantly boost online sales, they often have a reputation for delivering low-quality customers. This is most likely because online retailers predominantly distribute them through coupon and deal sites, which attract bargain-hunting shoppers with low lifetime values. With a little re-thinking on distribution, though, you can use coupons to attract targeted, high-quality [...]

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Coupons on GrubHub.com

by TrialPay January 14, 2009 Coupons

The other day, I ordered my lunch from GrubHub.com, an ingenious Web site that helps hungry and busy (or lazy) professionals like me discover which nearby restaurants will deliver. While selecting my usual General Gau’s Chicken and beef fried rice from a local Chinese food restaurant, I was offered several coupons: Spend $30 and Get [...]

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Dude, where’s my coupon?

by Alex Rampell July 21, 2008 Coupons

Following up on my last blog entry in which I talked about some of the benefits of using coupons (intelligent price segmentation by contacting customers after they failed to initially purchase), I thought I’d address the topic of how to implement a coupon process. Or rather, how not to. How many times have you been [...]

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How Coupons Boost Online Sales – A Case Study

by Alex Rampell July 11, 2008 Coupons

Merchants are always searching for new ways to increase revenue, to overcome that final hurdle in getting customers to pay. Not surprisingly, sometimes people won’t pay for something because the price is just too high for their taste or budget. One way to overcome the pricing hurdle is to offer varying prices to different customers [...]

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