Tips for Retaining Customers With TrialPay

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay … Continue reading

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Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading

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googlepreempt

Preempting Search – As Featured on TechCrunch

Editor’s Note: This article was originally published on TechCrunch and can be found here. Google: 65.8% Yahoo: 17.1% Microsoft: 11% Ask: 3.8% AOL: 2.3% (Search Engine Market Share, source: Comscore, August 2010) Outside of a tectonic shift in search results/quality … Continue reading

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Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading

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Customer Funnel

Moving Up the Funnel With Transactional Marketing

Brand marketers know that there are a variety of stages when you can influence consumers’ purchases: Awareness > Consideration > Preference > Purchase Before the Web, TV dominated ad budgets as brands attempted to dominate the “Awareness” stage.  Google shifted … Continue reading

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