From the category archives:

Marketing

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by admin September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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Preempting Search – As Featured on TechCrunch

by Alex Rampell September 3, 2010 Advertising

Editor’s Note: This article was originally published on TechCrunch and can be found here. Google: 65.8% Yahoo: 17.1% Microsoft: 11% Ask: 3.8% AOL: 2.3% (Search Engine Market Share, source: Comscore, August 2010) Outside of a tectonic shift in search results/quality – think how offering 100x more email storage encouraged people to switch webmail companies back in [...]

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TrialPay Releases 2011 Report on Software Customer Acquisition Methods

by admin August 30, 2010 Digital Commerce

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across consumer and small business sectors.  The survey queried software companies on their most effective customer [...]

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Moving Up the Funnel With Transactional Marketing

by admin August 27, 2010 Advertising

Brand marketers know that there are a variety of stages when you can influence consumers’ purchases: Awareness > Consideration > Preference > Purchase Before the Web, TV dominated ad budgets as brands attempted to dominate the “Awareness” stage.  Google shifted these budgets to the “Consideration” stage where ROI could be more easily measured. Google, and [...]

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7 Conversion Tactics Software Developers Can Borrow From Top Online Retailers

by admin August 20, 2010 Digital Commerce

If you’re like most software companies, you’re probably averaging a 1-3% conversion rate of sales to total visitors. For every 100 people who walk into your store, most look around then leave. Some make take your app for a test drive but only a fraction end up buying. Are your competitors doing any better? What [...]

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4 Ways to Use Testimonials On Your Website

by admin August 4, 2010 Digital Commerce

Last time I wrote, I gave 5 Easy Ways to Get Customer Testimonials. After you’ve gathered testimonials from your customers, the next step is putting them to work for you. Thoughtfully selecting your testimonials and determining where to place them on your website is essential to maximizing the effectiveness of your positive customer feedback. Selecting [...]

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5 Easy Ways to Get Customer Testimonials

by admin July 28, 2010 Digital Commerce

So you have a great product. You’ve even articulated in great detail all of the ways your product will meet your customers’ needs, leaving them satisfied and happy with their choice. Fantastic. Wouldn’t it be even better if you weren’t the only one doing all the talking? After all, customers expect you to love your [...]

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Five Tips for a Successful Facebook Fan Page

by TrialPay September 16, 2009 Digital Commerce

Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand. Ensure Relevancy [...]

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