dmexco

TrialPay Europe Heads to dmexco

TrialPay is excited to sponsor at dmexco in Cologne this week (September 10-11).  As the premier event for digital marketing, with almost 500 speakers and 30,000+ attendees from around the world, dmexco promises to be an educational and exciting couple … Continue reading

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Tips for Retaining Customers With TrialPay

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay … Continue reading

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Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading

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Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading

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