by Wendy Spies
August 11, 2010
Digital Commerce
Last time I wrote, we looked at some reasons why customers are abandoning shopping carts. This time around, let’s look at solutions to increase conversions and revenue! 1. Give Users a Sense of Place Problem: The checkout is perceived to be too long. Customers get discouraged and abandon ship. Solution? Implement a one-page checkout or [...]
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by Wendy Spies
August 10, 2010
Digital Commerce
Shopping cart abandonment is one of the biggest issues an online seller faces. While software developers are lucky enough to bypass the number one reason for shopping cart abandonment (shipping costs), there are many other issues that cause consumers to abandon their carts. Here are the reasons why customers abandon your cart. 1. Long, Multi-Page [...]
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