From the category archives:

Software

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

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The Value of Valentine’s Day

by admin January 26, 2011 Digital Commerce

Forget pink, purple and red. This Valentine’s Day, retailers across the country will be in the black. According to the National Retail Federation, Americans spent a whopping $14.1 billion on Valentine’s Day gifts last year. This year, an increasing number of those shoppers will turn to the Web to do it. Javelin Strategy & Research [...]

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CNET Exclusives

by admin December 27, 2010 Free Content

TrialPay has teamed up with CNET once again for an exclusive giveaway: For one day only, CNET is giving away unlimited copies of Lavasoft Ad-Aware Pro. Lavasoft’s award-winning Ad-Aware is one of the top anti-virus and spyware removal software titles with more than 400 million downloads on CNET. Ad-Aware Pro offers advanced malware protection with [...]

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Boost Sales This Season With Holiday Campaigns

by admin November 29, 2010 Software

This holiday season the National Retail Federation projects that Americans will spend a whopping $447.1 billion on holiday retail sales, and 44% of those shoppers will be buying gifts online. With TrialPay’s holiday-themed campaigns, any online seller can tap into this lucrative season and leverage the holidays to increase sales—no matter what industry you are [...]

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Software Marketing Tip: Target Users Looking to “Steal” Your Software

by admin September 24, 2010 Digital Commerce

Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing. One way to get your software found by new customers: target users who are looking to [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by admin September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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7 Ways to Add Value to Transactions Without Discounting Your Product

by admin September 8, 2010 Advertising

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and is competitively priced.  There are many other ways to add value to a transaction without [...]

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TrialPay Releases 2011 Report on Software Customer Acquisition Methods

by admin August 30, 2010 Digital Commerce

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across consumer and small business sectors.  The survey queried software companies on their most effective customer [...]

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7 Conversion Tactics Software Developers Can Borrow From Top Online Retailers

by admin August 20, 2010 Digital Commerce

If you’re like most software companies, you’re probably averaging a 1-3% conversion rate of sales to total visitors. For every 100 people who walk into your store, most look around then leave. Some make take your app for a test drive but only a fraction end up buying. Are your competitors doing any better? What [...]

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5 Easy Ways to Get Customer Testimonials

by admin July 28, 2010 Digital Commerce

So you have a great product. You’ve even articulated in great detail all of the ways your product will meet your customers’ needs, leaving them satisfied and happy with their choice. Fantastic. Wouldn’t it be even better if you weren’t the only one doing all the talking? After all, customers expect you to love your [...]

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