Tips for Retaining Customers With TrialPay

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay … Continue reading


Software Marketing Tip: Target Users Looking to “Steal” Your Software

Attracting new customers is the most challenging part of any software business. Many smaller software companies spend upwards for 50% of their revenues on acquiring new customers. But sometimes the most effective customer acquisition strategies cost next to nothing. One … Continue reading


Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading


7 Ways to Add Value to Transactions Without Discounting Your Product

Coupons, discounts and sales can be your friend when driving conversions, but they can also be your nemesis. Why should you always have to discount your product purchase price?  After all, your product is a representation of hard work, and … Continue reading

Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading