From the category archives:

Usability

Usability Testing on a Shoestring Budget

by Wendy Spies August 25, 2010 Digital Commerce

To increase conversion rates, many turn to user testing, A/B testing or hiring an expert to do a review of your site. Here are a few tips for user testing your site on a shoestring budget. Paper Prototyping You should always start with paper prototyping; it’s one of the most inexpensive ways to really get [...]

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Shopping Cart Do’s: 6 Ways to Increase Checkout Conversion

by Wendy Spies August 11, 2010 Digital Commerce

Last time I wrote, we looked at some reasons why customers are abandoning shopping carts. This time around, let’s look at solutions to increase conversions and revenue! 1. Give Users a Sense of Place Problem: The checkout is perceived to be too long. Customers get discouraged and abandon ship. Solution? Implement a one-page checkout or [...]

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Shopping Cart Don’ts: 6 Reasons Why Your Checkout Flow Is Losing You Money

by Wendy Spies August 10, 2010 Digital Commerce

Shopping cart abandonment is one of the biggest issues an online seller faces. While software developers are lucky enough to bypass the number one reason for shopping cart abandonment (shipping costs), there are many other issues that cause consumers to abandon their carts.  Here are the reasons why customers abandon your cart. 1. Long, Multi-Page [...]

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Five Red Flags Your Site Is Not Following Usability Best Practices

by TrialPay June 17, 2009 Digital Commerce

Usability measures the quality of a user’s experience when interacting with your Web site. In other words, it gauges how easily and enjoyably customers can navigate your site, view your products, and ultimately complete a purchase. Not sure if your site is following usability best practices? Here are five red flags it’s not: 1. Your [...]

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How User-Friendly Is Your E-Commerce Site?

by TrialPay April 29, 2009 Digital Commerce

A Web site that is organized, well designed and easy for your customers to use will see increased conversions, greater customer loyalty and higher customer satisfaction than those that leave their shoppers scratching their heads. Not sure how your site’s usability fares? Here are a few ways to find out. Request Comments Online stores rarely [...]

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