From the category archives:

Purchase Incentives

A Lesson Learned from 2009: Shopping Cart Abandonment

by TrialPay January 5, 2010 Alternative Payments

As we begin the New Year, it’s necessary to reflect on the previous year to recognize our successes and shortcomings. While the recent holiday sales boosted e-commerce by 3.6% over last year, there is still room for improvement as we enter 2010. Yes, overall sales did increase, but so did shopping cart abandonment. Shopping cart [...]

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Increase E-Commerce Sales in 2009 With Purchase Incentives

by Lisa Contoyannis January 29, 2009 Digital Commerce

A purchase incentive is exactly what it sounds like—something that motivates a customer to make a purchase. This can be anything—free shipping, a free product, a discounted price or a money-saving coupon—as long as it convinces more visitors to your site to complete their purchases and/or spend more per transaction. And this isn’t limited to [...]

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Top 3 Ways to Boost E-Commerce Sales in 2009

by Lisa Contoyannis January 13, 2009 Digital Commerce

A dismal year for retailers that closed with the lowest holiday sales numbers recorded in nearly four decades has left online merchants searching for new ways to increase sales. But the good news is that they don’t have to look far. Merchants can actually increase sales from their current traffic by following these three easy [...]

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Real Life Purchase Incentives: Restaurant Gift Cards

by Lisa Contoyannis January 5, 2009 Purchase Incentives

The tightening economy has taken it’s toll on the restaurant industry this year, with the National Restaurant Association forecasting 2008 sales to fall 1.2 percent from last year. The holiday season typically gives restaurants the chance to make incremental sales through gift cards. But many establishments met the same challenges retailers faced this holiday season—shoppers [...]

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Real-Life Purchase Incentives: Two Vehicles for the Price of One

by Lisa Contoyannis December 23, 2008 Purchase Incentives

With the credit-crisis predicted to cause about 2,000 new-vehicle dealerships across the country to close, one Ford dealership is hoping a compelling purchase incentive will help get buyers behind the wheel of a new car. Veracom Ford of San Mateo, CA is giving away a free scooter with the purchase of a 2009 Ford F-150. [...]

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Real Life Purchase Incentives: Free Movie Tickets From Old Navy

by Lisa Contoyannis December 12, 2008 Purchase Incentives

It’s becoming more and more difficult for retailers to make sales in this economy, much less get a line to form around a store. But early tomorrow morning, hundreds of shoppers will assemble outside of Old Navy stores across the country. Why? The retail giant is offering a compelling purchase incentive: free movie tickets with [...]

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Effective Purchase Incentives

by Alex Rampell October 31, 2008 Digital Commerce

Lisa’s blog entry last week about purchase incentives used by software companies inspired me to think about effective strategies that other industries use to increase sales and attract more customers—and how every online retailer can benefit by adopting a similar approach. A few months ago, Comcast used an extremely compelling purchase incentive: For three weeks, [...]

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