From the category archives:
by vickiewong on March 14, 2010
As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In fact, of the top 25 Facebook games in February, more than half of them were [...]
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by Chris Heggem on February 25, 2010
The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase virtual currency. Only a very, very small group of dedicated social gamers buy currency or goods directly. The larger majority fuel [...]
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by Chris Heggem on February 25, 2010
TrialPay’s Get It Free program helps thousands of merchants make millions of dollars every year by placing “touchpoints” on their Web site. To see these touchpoints in action, be sure to check out this interactive demo.
Our most successful merchants use many of the touchpoints found within the Get It Free toolbox:
Top Touchpoints
Direct Payment: This is our [...]
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by TrialPay on December 17, 2009
In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place:
1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few players permanently from the Facebook platform.
2. Social gaming publishers—large and small—have pulled offers from their platform altogether [...]
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by TrialPay on December 2, 2009
Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up 5% this year compared to 2008 (Coremetrics reports the increase as high as 13.7%).
Not [...]
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by TrialPay on October 29, 2009
When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser
relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales.
TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as FTD, Netflix [...]
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by TrialPay on October 26, 2009
With the total U.S. market size for virtual goods expected to reach $1 billion this year (that’s twice the amount of 2008!), it seems virtual currency, virtual goods and virtual economies are on the minds of Internet and social media professionals everywhere. Those looking to talk about what’s changed, what’s working, and the key challenges facing the industry [...]
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by TrialPay on September 28, 2009
When researchers at the Nielsen Company set out to prove that social media has a negative impact on how much we e-mail, they had no idea that the test would prove the exact opposite of what they hypothesized. Based on their findings, it’s evident that the more consumers use social media, the more they are [...]
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by TrialPay on September 26, 2009
Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]
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by TrialPay on September 24, 2009
Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost [...]
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