From the category archives:

Games

TrialPay’s Video Mediation Platform

by Genevieve November 27, 2012 Games

TrialPay’s Video Mediation Platform Incentivized video and brand engagements are the fastest growing way to monetize and engage users on both your web and mobile games. TrialPay’s new video mediation platform can manage your house and 3rd party campaigns all within a single product. Maximize your fill rates and increase monetization so that you can [...]

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TrialPay Sponsors and Speaks at Social Gaming Summit London

by admin November 10, 2010 Events

TrialPay’s Director of Strategic Partnerships, Peter Wexler, will be speaking tomorrow, Thursday November 11 at Social Gaming Summit London— a conference designed to provide insights into some of the emerging areas of social gaming as well as some of the fundamental concepts that are key to understanding social games and how they work. Pete will [...]

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TrialPay CEO Speaking at Digital Hollywood NYC

by admin November 9, 2010 Events

Are you looking to learn more about how social networks are revolutionizing the bottom line of the gaming industry? Then don’t miss Digital Hollywood New York—a new conference presented by Digital Hollywood that focuses on media, games, and content—where TrialPay CEO and co-founder Alex Rampell will be speaking tomorrow, Wednesday, November 10th at 12:30 p.m. [...]

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AdWeek Series: Should You Be Advertising Inside Social Games?

by admin September 30, 2010 Advertising

According to a recent report by Nielsen, social networking is the most popular activity on the Web, followed by online games, which are even more popular than personal e-mail. What this means for advertisers is that online games on social networks (social games) provide a unique way to reach out to a huge, targeted audience, [...]

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Brands Within Games, Brands as Games

by admin September 15, 2010 Branding

People are buzzin’ about the best ways to integrate brands into social and casual games, but why stop there? Why not turn the brand into a game itself? First, let’s take a step back and understand how brands can take advantage of the gaming landscape. What makes a great game? Most successful games embrace two [...]

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6 Ways To Prepare Your Social Games for the Holidays

by admin September 9, 2010 Games

It’s already that time of year. It’s September *takes deep breath* – which means Halloween is around the corner – which means Thanksgiving is around the corner – which means Hanukkah is around the corner – which means Festivus (personal favorite) is around the corner – which means Christmas is around the corner – which [...]

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Going Beyond the Offer Wall – Monetization 2.0 (Casual Connect Seattle)

by admin August 26, 2010 Games

Miss out on Casual Connect Seattle? You’re in luck! We have the video for Alex Rampell’s panel ”Going Beyond the Offer Wall – Monetization 2.0″ and it’s well worth watching. If you don’t have time to watch the whole thing, we recommend skipping to 9:23 where the panel discusses social games as a customer acquisition channel. Expert [...]

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TrialPay Adds Video to Social Games Offer Inventory

by admin August 18, 2010 Games

We’re proud to announce that we’ve added video to our social games inventory. Gamers can earn virtual currency for their favorite social games by watching branded videos (previews, commercials, etc.). The benefit of video offers is that they don’t require a credit card or even a registration form. This gives your gamers more opportunity to [...]

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Why the TrialPay Offer-Wall is Like the iPhone

by admin August 3, 2010 Games

Whether you’re an Apple fanboy (or fangirl), Android enthusiast or still sportin’ a pager, you have to hand it to Apple on making a good phone. The iPhone has redefined the mobile market because they’ve done everything right (ok, not the antenna, but we all got a free case out of it). Apple’s popularity is [...]

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In the Spotlight: Tetris Online Finds ‘Less is More’ With TrialPay

by admin July 27, 2010 Games

Earlier this year, our good friends at Tetris Online, Inc. were searching for a way to improve user-sentiment and increase revenues. How do you make your users happier and make more money from them? Hmm… that’s a tough one! Tetris Online, Inc. decided to implement TrialPay’s ad-funded payment platform on their games, which allows gamers [...]

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