From the category archives:

Games

Black Friday and Cyber Monday Fuel Online Holiday Shopping

by TrialPay December 2, 2009 Alternative Payments

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up 5% this year compared to 2008 (Coremetrics reports the increase as high as 13.7%). Not only [...]

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Direct ad relationships provide higher payouts, special holiday promotions

by TrialPay October 29, 2009 Digital Commerce

When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales. TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as [...]

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Virtual Goods Summit 2009

by TrialPay October 26, 2009 Games

With the total U.S. market size for virtual goods expected to reach $1 billion this year (that’s twice the amount of 2008!), it seems virtual currency, virtual goods and virtual economies are on the minds of Internet and social media professionals everywhere. Those looking to talk about what’s changed, what’s working, and the key challenges facing the industry will be [...]

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E-mail Marketing, Social Media and Mobile Devices, Oh My!

by TrialPay September 28, 2009 Digital Commerce

When researchers at the Nielsen Company set out to prove that social media has a negative impact on how much we e-mail, they had no idea that the test would prove the exact opposite of what they hypothesized. Based on their findings, it’s evident that the more consumers use social media, the more they are [...]

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Harvesting Virtual Acorns in East Asia: A Study of Virtual Goods Internationalization

by TrialPay September 26, 2009 Digital Commerce

Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]

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Five Tips for a Successful Facebook Fan Page

by TrialPay September 16, 2009 Digital Commerce

Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand. Ensure Relevancy [...]

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While sales of AAA titles decline, social games explode with micro-transaction monetization models

by TrialPay August 28, 2009 Games

This year, the games industry has seen the biggest sales decline since 2000—with budget-minded consumers dramatically cutting back on console games, and a dwindling demand resulting in a very low number of AAA titles being released. Meanwhile, social games are thriving despite the recession. While sales of AAA titles decline, social games are growing so [...]

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New Features for Social Gaming Partners

by TrialPay August 20, 2009 Games

At Casual Connect Seattle, we announced the launch of our monetization platform for social and casual game developers, and we thought we’d quickly outline the new features available for our gaming partners. Our new monetization platform maximizes profits for publishers of social apps and casual games, and offers the largest payouts, broadest capabilities and best [...]

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What Women Want

by TrialPay August 7, 2009 Games

If you think it’s Mel Gibson, think again. Women want games, especially games of the social and casual variety. Let’s take a look at the facts: Female Facebook users outnumber their male counterparts in every age bracket. According to a study conducted by ShesConnected Multimedia, 36% of women would give up chocolate, Prada, and their [...]

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Online Farming: From Acquisition to Monetization

by TrialPay July 31, 2009 Games

Online farming is all the rage these days—farming games are easily among the fastest growing applications on the Facebook platform. Take Slashkey’s Farm Town, for example. Legend has it that Slashkey, an independent developer, started the farming game by sending invitations to just twelve friends in February for testing. By April, its user base grew [...]

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