TrialPay Offer Overlay

Don’t Leave Money on the Table – Use TrialPay’s Offer Overlay!

If you aren’t using TrialPay’s offer overlay in your Facebook or flash-based games, you could be leaving money on the table. For almost a year, game developers have been switching from traditional offer walls to TrialPay’s offer overlay. Why, you … Continue reading


Doing Right by the Consumer: Going Beyond Compliance

In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place: 1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few … Continue reading


Black Friday and Cyber Monday Fuel Online Holiday Shopping

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up … Continue reading