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The Evolution of In-Game Monetization Methods

As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In … Continue reading

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Doing Right by the Consumer: Going Beyond Compliance

In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place: 1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few … Continue reading

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Black Friday and Cyber Monday Fuel Online Holiday Shopping

Statistics from this year’s Black Friday and Cyber Monday prove early industry projections that consumers will increasingly shop online for holiday gifts. Black Friday 2009 total online spending was up 11% over last year. And according to comScore, Cyber Monday 2009 spending was up … Continue reading

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Direct ad relationships provide higher payouts, special holiday promotions

When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales. TrialPay … Continue reading

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Harvesting Virtual Acorns in East Asia: A Study of Virtual Goods Internationalization

Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users … Continue reading

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