From the category archives:

Virtual Currency

TrialPay Sponsors and Speaks at Social Gaming Summit London

by admin November 10, 2010 Events

TrialPay’s Director of Strategic Partnerships, Peter Wexler, will be speaking tomorrow, Thursday November 11 at Social Gaming Summit London— a conference designed to provide insights into some of the emerging areas of social gaming as well as some of the fundamental concepts that are key to understanding social games and how they work. Pete will [...]

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6 Ways To Prepare Your Social Games for the Holidays

by Chris Heggem September 9, 2010 Games

It’s already that time of year. It’s September *takes deep breath* – which means Halloween is around the corner – which means Thanksgiving is around the corner – which means Hanukkah is around the corner – which means Festivus (personal favorite) is around the corner – which means Christmas is around the corner – which [...]

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Going Beyond the Offer Wall – Monetization 2.0 (Casual Connect Seattle)

by Chris Heggem August 26, 2010 Games

Miss out on Casual Connect Seattle? You’re in luck! We have the video for Alex Rampell’s panel ”Going Beyond the Offer Wall – Monetization 2.0″ and it’s well worth watching. If you don’t have time to watch the whole thing, we recommend skipping to 9:23 where the panel discusses social games as a customer acquisition channel. Expert [...]

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TrialPay Adds Video to Social Games Offer Inventory

by Chris Heggem August 18, 2010 Games

We’re proud to announce that we’ve added video to our social games inventory. Gamers can earn virtual currency for their favorite social games by watching branded videos (previews, commercials, etc.). The benefit of video offers is that they don’t require a credit card or even a registration form. This gives your gamers more opportunity to [...]

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The History of Video Game Monetization

by Chris Heggem July 22, 2010 Games

Video games are awesome. Over the past 20 years of my life I’ve considered myself a “gamer” – somebody who spends an embarrassing large amount of time and money on video games. While most people are intrigued by the evolution of gaming, it is just as intriguing to reflect on the evolution of video game [...]

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Don’t Leave Money on the Table – Use TrialPay’s Offer Overlay!

by Chris Heggem June 30, 2010 Games

If you aren’t using TrialPay’s offer overlay in your Facebook or flash-based games, you could be leaving money on the table. For almost a year, game developers have been switching from traditional offer walls to TrialPay’s offer overlay. Why, you ask? Let’s look at a couple of reasons. Better User-Experience Gamers love playing games. Our [...]

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Social Gaming and the World Cup

by Chris Heggem June 30, 2010 Games

Have you heard about this thing called the World Cup? Chances are that you have not only heard of it, but you’ve also watched several games (Viva España!). In fact, over 1 billion people will watch the World Cup this year. That’s 10x the amount of people who watch the Super Bowl! The World Cup [...]

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In the Spotlight: KlickNation’s Mother’s Day Campaign

by Chris Heggem June 2, 2010 Games

Last month we released the results of our social gaming Mother’s Day promotion in a research report entitled, “2010 Mother’s Day Sales in the Social Gaming Industry”. While this report gives statistics for the entire social gaming industry, it didn’t demonstrate the results our individual partners experienced with our Mother’s Day promotion. Luckily, our good [...]

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2010 Mother’s Day Report: Game Developers Hit the Jackpot

by Chris Heggem May 14, 2010 Free Content

Social game developers had reason to celebrate during the week of Mother’s Day. A single promotion, asking gamers to buy their mothers a bouquet of flowers in exchange for virtual currency, generated about $1 million per day – a 5X increase in offer-generated revenue. In the U.S., Mother’s Day is a multibillion-dollar holiday boasting $1.9 [...]

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Playfish Extends Partnership with TrialPay

by Vickie Wong April 15, 2010 Games

Playfish is a pioneer in the social gaming industry and has been recognized as one of the highest quality Facebook gaming franchises. Their success led to a stellar reputation and a $400 million acquisition by Electronic Arts, in late 2009. For almost 2 years, Playfish and TrialPay have worked together to deliver relevant in-game monetization [...]

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