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Mobile commerce is the next wave of mobile advertising

Daniel Kadvany authored this post for VentureBeat.  Daniel is TrialPay’s product marketer, focused on helping app developers monetize, acquire, and engage users.  CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even … Continue reading

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The TrialPay Team at PMI in Berlin!

TrialPay across the pond: Updates from Berlin

Last week was a very busy week for TrialPay Europe!  Between watching all the World Cup Games, we were putting up booths, speaking on Native Advertising and attending conferences. TrialPay sponsored and spoke at Performance Marketing Insights in Berlin (June … Continue reading

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Best practices for acquiring users at the App Strategy Workshop (VIDEO)

Last week, TrialPay was proud to sponsor an App Strategy Workshop hosted by the App Developers Alliance.  The App Strategy Workshop, hosted at Runway Startup Incubator in San Francisco, covered all aspects of turning your app into a business, from acquiring to … Continue reading

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Learn about monetization best practices from TrialPay at ADC/GDC Next!

This week, TrialPay will be attending App Developers Conference (ADC), co-located with Game Developers Conference Next (GDC Next) in Los Angeles.  The conference and expo will be held at the Los Angeles Convention Center from November 5 – 7. At … Continue reading

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From Facebook: Monetization Tips & PMD Innovation Competition

As all canvas developers for Facebook are using a new payment system to support local currency, Facebook’s Yongyan Liú gave them advice on monetizing their apps.  The post, Platform Updates: Monetization Tips & PMD Innovation Competition, highlights three effective ways … Continue reading

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The Rise of Reward Video

As entertainment goes mobile, advertising needs to adapt with it.  Throwing up banner ad, or interrupting game play are two sure-fire ways to irritate audiences.  If developers want to engage their users while monetizing effectively, reward videos are essential to … Continue reading

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