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TrialPay

Tips for Retaining Customers With TrialPay

by Terry Kim September 27, 2011 Marketing

As free trials, licenses and subscriptions expire, many software publishers and service providers are faced with the challenge of retaining these customers. Converting free and trial users into paying customers can be tricky since many customers may hesitate to pay for premium features or product upgrades, even though they want the advanced functionality. With TrialPay, [...]

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CNET Exclusives

by admin December 27, 2010 Free Content

TrialPay has teamed up with CNET once again for an exclusive giveaway: For one day only, CNET is giving away unlimited copies of Lavasoft Ad-Aware Pro. Lavasoft’s award-winning Ad-Aware is one of the top anti-virus and spyware removal software titles with more than 400 million downloads on CNET. Ad-Aware Pro offers advanced malware protection with [...]

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TrialPay’s Big Birthday Bash

by admin November 29, 2010 TrialPay

This fall marks TrialPay’s fourth anniversary, and to celebrate, we threw a belated birthday bash here at our Mountain View digs on November 11, 2010. Our new office was packed with more than 200 people who ate, drank, grooved to the DJ and snapped pictures in our photo booth. It was a great opportunity for [...]

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TrialPay Expands International Offer Inventory

by admin November 29, 2010 TrialPay

Think offer-based payments are about showing the same old ads over and over again? TrialPay continues to add new inventory every day – from watching videos, to participating in market research, to buying a (majorly discounted!) treatment at a favorite local spa. TrialPay is constantly improving its offer inventory to serve more than 80 million [...]

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Boost Sales This Season With Holiday Campaigns

by admin November 29, 2010 Software

This holiday season the National Retail Federation projects that Americans will spend a whopping $447.1 billion on holiday retail sales, and 44% of those shoppers will be buying gifts online. With TrialPay’s holiday-themed campaigns, any online seller can tap into this lucrative season and leverage the holidays to increase sales—no matter what industry you are [...]

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TrialPay Sponsors and Speaks at Social Gaming Summit London

by admin November 10, 2010 Events

TrialPay’s Director of Strategic Partnerships, Peter Wexler, will be speaking tomorrow, Thursday November 11 at Social Gaming Summit London— a conference designed to provide insights into some of the emerging areas of social gaming as well as some of the fundamental concepts that are key to understanding social games and how they work. Pete will [...]

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TrialPay CEO Speaking at Digital Hollywood NYC

by admin November 9, 2010 Events

Are you looking to learn more about how social networks are revolutionizing the bottom line of the gaming industry? Then don’t miss Digital Hollywood New York—a new conference presented by Digital Hollywood that focuses on media, games, and content—where TrialPay CEO and co-founder Alex Rampell will be speaking tomorrow, Wednesday, November 10th at 12:30 p.m. [...]

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TrialPay Launches New Checkout Flow for Higher Conversion Rates

by admin October 27, 2010 New TrialPay Features

Things are looking pretty good around here—and converting better, too. That’s because we just launched a new-and-improved checkout flow that includes a sleek new design, user-friendly features and a streamlined header. Why? Because we’re always testing and optimizing our UI to improve performance and boost our merchants’ revenue. After extensive A/B testing of this redesign, [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by Daniel Greenberg September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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Monetizing Your Apps: How do you value your apps and (what) should you charge for it?

by Chris Heggem September 10, 2010 Events

Do you make web apps, social apps or mobile apps? AppNation is bringing together a group of experts who can help you monetize them. Here are some popular business models used by app developers: Free apps – monetized by advertisements (think “Lite” versions of apps) Free apps – monetized by microtransactions (think FarmVille) Paid apps [...]

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