Mobile Commerce

How On-Demand is changing the conversation between businesses and consumers (Webinar)

Register today to join TrialPay, HotelTonight and ZIRX on December 1 for an informative webinar in partnership with VentureBeat on the growing on-demand economy.  We’ll discuss the impact of on-demand on consumer interaction and how it is changing commerce. Advancements in technology, coupled with a … Continue reading


Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading


In the Spotlight – maComfort Boosts Sales by 20% Through TrialPay

Rafael Klaus is an Internet renaissance man. He is a software developer, Web designer, photographer and multimedia creator. One of his software titles, maComfort, gives Windows users popular Mac OS X functionality like Quicklook, Spaces, Active Corners and more. Rafael … Continue reading

Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading


In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s … Continue reading