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Free Content

CNET Exclusives

by admin December 27, 2010 Free Content

TrialPay has teamed up with CNET once again for an exclusive giveaway: For one day only, CNET is giving away unlimited copies of Lavasoft Ad-Aware Pro. Lavasoft’s award-winning Ad-Aware is one of the top anti-virus and spyware removal software titles with more than 400 million downloads on CNET. Ad-Aware Pro offers advanced malware protection with [...]

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Software Marketing Tip: Use keywords to attract people searching for your free software

by Daniel Greenberg September 16, 2010 Digital Commerce

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of your marketing practices can reap large rewards. Here’s one way to drive more traffic: using [...]

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In the Spotlight – maComfort Boosts Sales by 20% Through TrialPay

by Chris Heggem September 1, 2010 Digital Commerce

Rafael Klaus is an Internet renaissance man. He is a software developer, Web designer, photographer and multimedia creator. One of his software titles, maComfort, gives Windows users popular Mac OS X functionality like Quicklook, Spaces, Active Corners and more. Rafael offered a free version of this software to generate awareness and a standard version with [...]

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TrialPay Releases 2011 Report on Software Customer Acquisition Methods

by Chris Heggem August 30, 2010 Digital Commerce

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across consumer and small business sectors.  The survey queried software companies on their most effective customer [...]

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In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

by Chris Heggem August 12, 2010 Free Content

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s immense popularity, there will always be loyal users who opt for the free version over [...]

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2010 Mother’s Day Report: Game Developers Hit the Jackpot

by Chris Heggem May 14, 2010 Free Content

Social game developers had reason to celebrate during the week of Mother’s Day. A single promotion, asking gamers to buy their mothers a bouquet of flowers in exchange for virtual currency, generated about $1 million per day – a 5X increase in offer-generated revenue. In the U.S., Mother’s Day is a multibillion-dollar holiday boasting $1.9 [...]

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New whitepaper: Increasing Sales With Ad-Funded Payments

by Chris Heggem May 11, 2010 Alternative Payments

Cash, checks, credit cards and debit cards have been the traditional form of payment for decades, but with new goods and services appearing across new channels (Web sites, social networks, mobile, etc.), consumers are looking for new ways to pay. It is the consumer’s demand for convenience, security and value that is the driving force [...]

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The End of Brand Advertising

by Alex Rampell December 19, 2008 Advertising

Will Free Content Go Down With It? The Internet has witnessed the conversion of analog advertising dollars into digital advertising pennies (credit due to Jeff Zucker at NBC for “coining” that metaphor). Despite the fact that a viewer is always just a “click away” on the Internet, online advertisements command only a fraction of the [...]

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