Software Marketing Tip: Use keywords to attract people searching for your free software

Customer acquisition is usually the largest variable cost in software companies’ budgets, and TrialPay’s research shows that smaller vendors are spending over 50 percent of their revenues to acquire customers.  This means that even small changes in the effectiveness of … Continue reading

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In the Spotlight – maComfort Boosts Sales by 20% Through TrialPay

Rafael Klaus is an Internet renaissance man. He is a software developer, Web designer, photographer and multimedia creator. One of his software titles, maComfort, gives Windows users popular Mac OS X functionality like Quicklook, Spaces, Active Corners and more. Rafael … Continue reading

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Software Customer Acquisition Report

TrialPay Releases 2011 Report on Software Customer Acquisition Methods

New research from TrialPay shows stark contrast between marketing costs for small and large software vendors, provides industry spending benchmarks and best practices for customer acquisition We’ve just released key findings from a quantitative and qualitative survey of software vendors across … Continue reading

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In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s … Continue reading

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Increasing Sales With Ad-Funded Payments

New whitepaper: Increasing Sales With Ad-Funded Payments

Cash, checks, credit cards and debit cards have been the traditional form of payment for decades, but with new goods and services appearing across new channels (Web sites, social networks, mobile, etc.), consumers are looking for new ways to pay. … Continue reading

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