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Mobile commerce is the next wave of mobile advertising

Daniel Kadvany authored this post for VentureBeat.  Daniel is TrialPay’s product marketer, focused on helping app developers monetize, acquire, and engage users.  CPI is currently the dominant ad format in mobile. App developers continue to spend to acquire users, even … Continue reading

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Setting the record straight on Reward Install Campaigns

This article was written by Brendan Gluck, Senior Manager of Business Development, Games, here at TrialPay.  You can find the original article on PocketGamer.biz. There is no shortage of advice on how to build a great game. However, with millions … Continue reading

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Digging Deeper with TrialPay: Where Advertising and Payments Meet (Interview from PaymentWeek)

Our co-founder and CEO, Alex Rampell, sat down with Andrew Barnes of PaymentWeek to discuss the evolution of TrialPay from a transactional advertising startup, to pioneering the way consumers pay, and connecting online to offline world. Full Article can be … Continue reading

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What’s Happening: Guest Posts and Facebook News

What’s happening at TrialPay: TrialPay’s own Chuck Yu was featured in PocketGamer this week. His guest post, entitled “How to Make Money from Your Players When They’re Not Even Playing”, focuses on bridging the gap between online and offline spending. … Continue reading

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How to make money from your players when they’re not even playing

This article was  posted on Pocketgamer.biz, the leading site for information on the mobile gaming industry, including the processes, technology and deals that drive the business which makes games happen.  Check out the original article here.   Imagine standing on … Continue reading

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The Rise of Reward Video

As entertainment goes mobile, advertising needs to adapt with it.  Throwing up banner ad, or interrupting game play are two sure-fire ways to irritate audiences.  If developers want to engage their users while monetizing effectively, reward videos are essential to … Continue reading

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