by vickiewong on March 14, 2010
As social games evolve, monetization methods should evolve alongside them. A lot has changed since the early days of social gaming – we’ve seen poking fights, zombie wars, and text-based RPGs, with the spotlight now turning towards flash-based games. In fact, of the top 25 Facebook games in February, more than half of them were [...]
by Chris Heggem on February 25, 2010
The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase virtual currency. Only a very, very small group of dedicated social gamers buy currency or goods directly. The larger majority fuel [...]
by TrialPay on December 9, 2009
TrialPay is very proud to be a Mountain View company and we’re always looking for ways to give back to the community. Unfortunately, there are hundreds of families in our area that need assistance and millions across the nation. Through TheBigBundle and assisting with Community Services Agency’s Toy Drive, TrialPay has begun to do its part [...]
by TrialPay on November 3, 2009
As we recently discussed, the number of people who access online information on their mobile devices has skyrocketed—which means so has the number of people who won’t be able to read your HTML e-mails on their text-only devices. Plain text e-mails surely don’t have the glitz and glamour of HTML e-mails. But they have a very important advantage: they are [...]
by TrialPay on September 24, 2009
Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost [...]
by TrialPay on September 16, 2009
Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand.
Ensure Relevancy
The first [...]
by TrialPay on September 7, 2009
Best In-Game Placements: Watercooler
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re putting the spotlight on Watercooler for optimizing ad placements in its newest Facebook applications FanSection Fantasy Football 2009 and $20K Football Challenge. Over 27 million Americans are [...]
by TrialPay on August 7, 2009
If you think it’s Mel Gibson, think again. Women want games, especially games of the social and casual variety. Let’s take a look at the facts:
Female Facebook users outnumber their male counterparts in every age bracket.
According to a study conducted by ShesConnected Multimedia, 36% of women would give up chocolate, Prada, and their mother-in-law before [...]
by TrialPay on July 31, 2009
Online farming is all the rage these days—farming games are easily among the fastest growing applications on the Facebook platform. Take Slashkey’s Farm Town, for example. Legend has it that Slashkey, an independent developer, started the farming game by sending invitations to just twelve friends in February for testing. By April, its user base grew [...]
by TrialPay on July 9, 2009
For today’s social game developer, virality is key to driving user growth and lowering customer acquisition costs. Here’s a look at five elements that boost the virality of social games:
1. Publishing updates about the game through users
Every game developer should allow users to publish their top scores or milestones on their news feeds and [...]
