From the category archives:

In the Spotlight

In the Spotlight – maComfort Boosts Sales by 20% Through TrialPay

by Chris Heggem September 1, 2010 Digital Commerce

Rafael Klaus is an Internet renaissance man. He is a software developer, Web designer, photographer and multimedia creator. One of his software titles, maComfort, gives Windows users popular Mac OS X functionality like Quicklook, Spaces, Active Corners and more. Rafael offered a free version of this software to generate awareness and a standard version with [...]

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In the Spotlight: Lavasoft Makes Millions by Turning Free Users Into Paying Customers

by Chris Heggem August 12, 2010 Free Content

Lavasoft launched the first commercially available anti-spyware product in 1999, establishing what is now a multi-billion dollar industry. Lavasoft’s Ad-Aware is an instantly recognizable anti-spyware title that has been downloaded more than 400 million times worldwide. Regardless of the software’s immense popularity, there will always be loyal users who opt for the free version over [...]

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In the Spotlight: Tetris Online Finds ‘Less is More’ With TrialPay

by Chris Heggem July 27, 2010 Games

Earlier this year, our good friends at Tetris Online, Inc. were searching for a way to improve user-sentiment and increase revenues. How do you make your users happier and make more money from them? Hmm… that’s a tough one! Tetris Online, Inc. decided to implement TrialPay’s ad-funded payment platform on their games, which allows gamers [...]

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In The Spotlight: IntroWizard Increases Sales by 30%

by Chris Heggem June 10, 2010 Alternative Payments

TrialPay’s ad-funded payment platform gives its users the ability to increase revenue from their Web site’s current traffic or from within their software applications through the use of TrialPay touchpoints. These touchpoints incentivize traffic to make purchases by offering them an exceptional value – the ability to get a product free – if they try [...]

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In the Spotlight: KlickNation’s Mother’s Day Campaign

by Chris Heggem June 2, 2010 Games

Last month we released the results of our social gaming Mother’s Day promotion in a research report entitled, “2010 Mother’s Day Sales in the Social Gaming Industry”. While this report gives statistics for the entire social gaming industry, it didn’t demonstrate the results our individual partners experienced with our Mother’s Day promotion. Luckily, our good [...]

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