From the category archives:
by Chris Heggem on February 25, 2010
The critics of the virtual goods industry often neglect to take into account how virtual goods are monetized. They’re right to assume that most social gamers are not willing to use cash to purchase virtual currency. Only a very, very small group of dedicated social gamers buy currency or goods directly. The larger majority fuel [...]
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by TrialPay on December 17, 2009
In October of this year, a TechCrunch article exposed questionable advertising practices in the social gaming industry. Since that time, several major changes have taken place:
1. Facebook has begun enforcing its strict ad guidelines for developers and monetization providers, even banning a few players permanently from the Facebook platform.
2. Social gaming publishers—large and small—have pulled offers from their platform altogether [...]
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by TrialPay on October 29, 2009
When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser
relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales.
TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as FTD, Netflix [...]
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by TrialPay on October 26, 2009
With the total U.S. market size for virtual goods expected to reach $1 billion this year (that’s twice the amount of 2008!), it seems virtual currency, virtual goods and virtual economies are on the minds of Internet and social media professionals everywhere. Those looking to talk about what’s changed, what’s working, and the key challenges facing the industry [...]
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by TrialPay on September 26, 2009
Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]
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by TrialPay on August 20, 2009
At Casual Connect Seattle, we announced the launch of our monetization platform for social and casual game developers, and we thought we’d quickly outline the new features available for our gaming partners.
Our new monetization platform maximizes profits for publishers of social apps and casual games, and offers the largest payouts, broadest capabilities and best customer [...]
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by TrialPay on July 17, 2009
In order to acquire new users, application developers are spending more than ever on advertising. Social network ad spending is expected to reach $1.3 billion by 2010, according to eMarketer.
Developers have been turning away from more traditional advertising models, like cost-per-mille (CPM) and cost-per-click (CPC), in favor of cost-per-install (CPI; a developer only pays for [...]
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by TrialPay on April 4, 2009
Last week we discussed how casual game developers can boost sales with offer completions, and this week we’re taking a look at another important component of virtual currency monetization platforms: direct payment options. Direct payments such as credit cards, PayPal and mobile SMS payments are a major part of virtual currency monetization. And there are [...]
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