Today, we’re thrilled to announce our partnership with TubeMogul, a media buying platform for brand advertising, to bring real-time media buying to social video advertising for the first time. TrialPay recently developed a private exchange that enables brand advertisers to efficiently buy audiences across hundreds of games, and for our first integration, we partnered with [...]

Coca-Cola, Wendy’s, State Farm Insurance, even Lady Gaga—those are just a few examples of brands that have started to advertise inside social games on Facebook. Brands are spending a greater proportion of their ad budgets on online advertising, and Facebook is quickly becoming one of the most sought-after channels. Brands are especially eager to make [...]

Integrating a Valentine’s Day promotion through DealSpot is not the only way you can reach your players during this valuable holiday. We’ve come up with a few more ways you can ensure all of your players take advantage of a Valentine’s Day flower promotion, even when they aren’t actively playing your game. 1. In-Game Welcome [...]

For most game developers using offers, Valentine’s Day can generate more offer revenue than Christmas! How’s that possible? Let’s look at the numbers… According to the National Retail Federation, Valentine’s Day is the 3rd biggest holiday in terms of consumer spending. The average person spent $116.21 last year buying chocolates, flowers and other gifts for [...]