Top Online Merchants Share Their Holiday Sales Tactics

by TrialPay November 12, 2009

A holiday retail report released by the National Retail Federation last month forecasted that overall holiday retail sales would decline this year, but that’s not the case for online merchants. According to Forrester Research, online retail sales in the U.S. are expected to increase 8% this season.

Industry experts say this is due to an increased number of bargain hunters [...]

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Four Tips for Effective Plain Text Marketing E-mails

by TrialPay November 3, 2009

As we recently discussed, the number of people who access online information on their mobile devices has skyrocketed—which means so has the number of people who won’t be able to read your HTML e-mails on their text-only devices. Plain text e-mails surely don’t have the glitz and glamour of HTML e-mails. But they have a very important advantage: they are [...]

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Direct ad relationships provide higher payouts, special holiday promotions

by TrialPay October 29, 2009

When it comes to selecting an offer-based monetization platform, it’s imperative to select a company with direct advertiser
relationships. Not only will this ensure the highest payouts, but it will also allow for creative holiday promotions that can incrementally increase sales.
TrialPay has the most direct relationships in the industry, and partners with large, name-brand advertisers (such as FTD, Netflix [...]

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Virtual Goods Summit 2009

by TrialPay October 26, 2009

With the total U.S. market size for virtual goods expected to reach $1 billion this year (that’s twice the amount of 2008!), it seems virtual currency, virtual goods and virtual economies are on the minds of Internet and social media professionals everywhere. Those looking to talk about what’s changed, what’s working, and the key challenges facing the industry [...]

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TrialPay’s New Features – October 2009

by TrialPay October 15, 2009

TrialPay’s elite team is constantly improving our state-of-the-art platform to maximize our merchants’ margins and increase conversion rates.
We push dozens of new features every month. Here are a couple of new features we pushed live in October:

Stored Credit Card Option for Faster Checkout
Customers who purchase virtual currency or subscriptions with their credit card will have [...]

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E-mail Marketing, Social Media and Mobile Devices, Oh My!

by TrialPay September 28, 2009

When researchers at the Nielsen Company set out to prove that social media has a negative impact on how much we e-mail, they had no idea that the test would prove the exact opposite of what they hypothesized. Based on their findings, it’s evident that the more consumers use social media, the more they are [...]

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Harvesting Virtual Acorns in East Asia: A Study of Virtual Goods Internationalization

by TrialPay September 26, 2009

Many app developers have been focusing their efforts on reaching the global community by translating their apps, and this move is certainly appropriate considering that 70% of Facebook’s recent growth has been occurring internationally. But it’s not just that users around the world are joining social networks. It’s that they’re becoming active members of social [...]

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Best Practices for Businesses on Twitter

by TrialPay September 24, 2009

Twitter one of the fastest growing social networking sites on the Web. Not too long ago, people scratched their heads wondering exactly what Twitter is; now it’s baffling when a well-known business doesn’t have a presence on the site. With nearly ten thousand new accounts opened each day, Twitter is a great way to boost [...]

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Five Tips for a Successful Facebook Fan Page

by TrialPay September 16, 2009

Facebook isn’t just a household name for 250 million users around the world; it’s also an important marketing strategy used by thousands of businesses. More than 8 million users become fans of Facebook Pages each day, which means Facebook fan pages are a valuable way to reach new customers and boost your brand.
Ensure Relevancy
The first [...]

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TrialPay’s Best Of Web (BOW) Awards

by TrialPay September 7, 2009

Best In-Game Placements: Watercooler
Welcome to TrialPay’s Best Of Web (BOW) Awards, where we recognize the savvy online merchants that best utilize TrialPay’s e-commerce solutions. This month we’re putting the spotlight on Watercooler for optimizing ad placements in its newest Facebook applications FanSection Fantasy Football 2009 and $20K Football Challenge. Over 27 million Americans are [...]

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